How to Hire a Marketing Agency (And Build Your Company)
At Fannit, we assign an SEO experts for each client, so you always have the same point of contact within our agency.
The SEO agency expert is in charge of learning about your company, the industry you operate in, and the different trends driving your customers in order to develop a sound SEO strategy.
Is Focused on the Customer
Many marketing firms start with a customer-centric mentality, but this may shift depending on a variety of factors.
Instead, you should try to find an agency that is focused on customers and makes decisions based on achieving the objective set out from the beginning.
Provides Transparent Reporting and Regular Updates
There is nothing more frustrating than not getting updates about the performance of your SEO marketing strategy. For this reason, you need to partner with an agency that offers regular updates and transparent reporting.
Vanity metrics are easy to achieve, but they don’t translate to leads or sales.
Instead, Fannit focuses on boosting the metrics that really matter, which allows you to attract your target audience and generate transparent reports that give you an accurate idea of where you stand in terms of online success.
Has a Proven Track Record
Opting for an experienced firm that has a proven track record will only increase your chances of success. Becoming a search engine optimization expert takes a lot of practice, so hiring a new firm may not generate the best results right away.
Having a good SEO strategy and working with an SEO firm is worth it because it yields organic traffic.
SEO targets unpaid traffic rather than paid traffic, which means that SEO is a holistic strategy to boost the quality and quantity of traffic to specific web pages. Strong SEO means that consumers more easily find your web pages.
Use our directory of SEO companies to find the best SEO firm for your project goals, budget, and timeline.
Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top SEO firm today!
SEO or Search Engine Optimization is the simple practice of optimizing a site for the search engine ranking.
SEO helps a website to be discovered in search engines by entering the relevant words or phrases. Optimizing the site for search engine ranking is important for all businesses as it will result in more leads and improved conversions.
Studies have shown that the websites which rank higher have greater chances of being clicked on by the prospective clients.
Search Engine Optimization (SEO) is important for all types of online businesses. The activity helps in improving the online visibility of a website. In many respects, SEO is at the heart of any online business strategy.
Two main activities that help in search engine ranking include:
On-site optimization: Optimizing website elements, including meta details and content for relevant keywords.
Off-site optimization: Refers to having links on external sites that point to your website.
On-site optimization is not that difficult. You can use plugins like Yoast SEO to optimize the website for search engine ranking.
Both on-site and off-site optimization is important for search engine ranking. However, with increased competition, the value of off-site optimization increases significantly, as depicted in the below graph.
SEO for Home Service Companies
The Trades’ #1 SEO Agency Driving Business Growth
Your website is a powerful sales and marketing tool—if customers can find you online.
To increase monthly website traffic, calls, leads, and sales, contractors across the United States turn to Blue Corona for their home services SEO (search engine optimization) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services?
If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads and sales to your competition—guaranteed.
No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Blue Corona’s SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
The Three Pillars of Successful SEO Services
SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo.
Blue Corona’s SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
Improving keyword rankings on search engines
Generating more website traffic
Filling the top of your sales funnel with high-quality leads
Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
Optimize your company’s Facebook page for local SEO best practices
Discover, manage, and monitor local citation and backlink opportunities to build authority
Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
Digital designers and webmasters to help you increase your website’s conversion rates and turn more visitors into leads
What searches are most relevant for people looking for your business
We start by learning as much as we can about your products, services, and the target market for each. We’ll focus on your best customers, and then reverse engineer how those people would search when looking for you.
We also look at the top competitors in your industry to see what they are spending on for PPC, and which keywords they are naturally ranking for.
Once we narrow down this list, we extract all possible synonyms and variations.
We then look at the following to determine where to focus:
Results of ad spend for those keywords (if you have a PPC campaign running)
Monthly search volume in your target market
Relevancy: We help you see conversion-focused keywords versus informational searches
Difficulty: If your site is new, you should avoid difficult searches initially until you’ve built up authority in Google’s eyes
If you have a large number of products and services, we also look to initially focus on the certain areas of your offering:
Less competition, unique offering
Highest historical conversion rates
Easiest close rates if we are passing leads to your sales team
Once this analysis is complete, we tune each page of your site to rank for our target keywords. This is called:
SEO On-Page Optimization
Once we choose which keywords we should focus on for a particular page, we need to optimize the following page elements for those keywords:
Once we’ve initially tuned the page, we come back later and work on improving click-through rates of your page.
We run experiments to encourage more people to click through to your site, and at the same time, make the page more appealing so that future customers stay on your page longer. Google values both and many consider these to be ranking factors.
Links from other relevant high-authority websites are still considered the top ranking factor for Google to decide to place your site on page 1 for your target terms. This process is called:
SEO Off-Page Optimization, or Link Building
We don’t like to call it “link building,” mainly because that implies that you are manually placing links on websites and pages that allow you to do this freely. Google does not value these types of links (e.g.: blog comments, generic forums, and social bookmarks).
The best links are earned by content that provides value to your future customers. Our Content Marketing Services are specifically designed to build content that earns links. When we build content for your brand, we have found that the following content types work best:
Resources (the best answer or repository of information about Topic X)
Case Studies & How-to’s
The team is also highly experienced in finding other creative ways of encouraging other site owners, bloggers and journalists to link to your site:
HARO: (Help a reporter out) We scour this site for opportunities for you to be included as an expert reference when a journalist needs this for a future piece.
These come fast and must be researched daily.
Guest Posting: Frequently, sites are looking for experts to post topics useful for their audiences. We hunt these opportunities down in your industry, then pitch and win guest posting spots. Your brand and expert are then featured in front of their audience
Mentions: Your company & brand will be mentioned online. We have the tools to pick these up near real-time. In cases where the mention is positive, we quickly reach out to the author to thank them for the coverage, and also politely ask them to link back to your site so that their audience can click through and visit.
If the coverage is negative, we quickly let you know so that you can reach out and fix the problem before it turns into a reputation or negative PR issue.
Broken Link Building: Sometimes your competitors mistakenly delete content on their site that has already earned some links from other websites.
If you have similar content on your site, it is an opportunity to reach out to the linking sites, let them know about the missing content, and have them redirect to your site. In most cases site owners are quite happy to fix this as it provides a better user experience for their readers.
Stolen Images and Content: Sometimes your custom images and content are re-used on the internet without giving attribution to the content creator (you!).
We have the tools and process to detect when this happens, then reach out to the person who used your intellectual property, and request attribution (a link!) to your website. Often times they oblige.
If they do not, we promptly file a DMCA request to have this unauthorized content taken down.
Industry News: If your blog is first to cover breaking industry news, journalists will be quick to reference you post. Timely outreach to industry journalists can accelerate this process.
Other techniques: As we benchmark your competitors and uncover the best performing content in the industry, we’ll often find unique tactics that acquire links.
Our SEO Full-Service SEO company looks at link building similarly to how we look at Pay Per Click (PPC): There are thousands of possible methods to achieve success. Based on years and years of outreach, we identify the method we think will work best, but run a series of tests to validate our educated assumptions. If tactics perform better than others, we adjust accordingly.
All of this hard work will be futile if the technical fundamentals of your website are not in place. This part of SEO is called:
Technical SEO Audits
We will perform an initial audit upon launch, and then monthly maintenance checks to make sure nothing is broken as you are adding new content to your site:
Page speed: This is critical to Google, as well as your website visitors. Slow loading increases bounce rate and decreases conversions.
Robots.txt and Sitemap: These tools ensure that Google’s crawlers visit your priority pages as frequently as possible, and ignore non-critical pages.
Broken Links: If you delete content on your site and other pages are linking to it, you need to update those links.
Not doing so provides bad user experience, as most people leave a site when they experience your “404 page”.
Duplicate Content: Sometimes your content management system will unknowingly create duplicate pages across your site or duplicate tags. We scan for this and correct it as it happens. Too much of this can encourage Google to reduce the visibility of your site.
Mobile Usability: In 2018, Google introduced this as a negative ranking factor. We’ve built a tool to find cases where your site ranks differently on desktop than it does on mobile, and highlights it as a potential issue.
Before we start all of our SEO optimization work, we highly advise to take a good look identifying weak spots in your website preventing conversions. This is called Conversion Rate Optimization. We look at 3 aspects of your site to look for common problems:
HotJar: This is a heatmap tool that shows where visitors click and hover on each page, shows scroll depth, and records visitor sessions to highlight problems.
Analytics: Google Analytics can show you pages that have unreasonable bounce rates, lack of conversion, and exit rates. We walk through a standard audit and uncover problem areas.
Heuristic best practices: Best practices such as trust symbols near calls-to-action can easily be overlooked. We have a checklist of 50 common problems that we audit to identify improvement areas.
After looking at each of the above 3, we create a series of A/B tests that we believe will improve the conversion rate of your site. We show you the rationale behind each, and then you decide if you’d like us to implement these tests.
How much does it cost to launch an SEO project?
Publishers typically make money on placements, through both native articles and pay per click. SEO Organic traffic is critical.
Similar to our Blog Optimization Process, we have built a tool that systematically reviews each page of your site (even if there are thousands), and looks for keyword opportunities.
If a post is ranking at the bottom of page 1 for a term with high search volume and low to mid competition, this is a great opportunity to bring this to the top of the page and drive additional traffic. When we encounter these opportunities our team will then:
Adjust the page title, headlines, and content
Build internal links from other relevant pages to pass authority
Build external links from other websites to this page
This process will then substantially increase traffic to our target page.
As we build your site and add links, our team will give you insights into the reasons for improvement and offer new ideas that we are discovering as we move through our optimization process.
Since reporting is audited, there is no “spinning” of the results each month. The data is transparent, and you have full access for free as part of each SEO implementation.
Benefits from our services
The explanation can be a bit repetitive with the starting point when you want to find an SEO service unit. But I will state the overall picture so that you can feel more confident about your work. Specifically, SEO will help you:
Increase traffic to the website. If you spend money to design a website that no one else visits, other than you and a few people in your company, it won't help.
There are several hundred million websites in the world, so few people know your website, let alone remember the domain name. So if users can't find you via Google, they won't be able to type your domain name in the address bar.
They will search and go to another site on the search results page. Doing SEO will help them find and visit your website, not another, thereby increasing the number of daily visitors.
Increase brand image presence. Many people visit, which means your company image is known by many people. At least enhance the interaction.
Doing SEO helps your website become more visible, and the web owner's brand image closer to potential customers. Of course, this is only the quantity, but the quality needs to be added to other factors such as: the time the user stays to read the information, interact with the website ...
Improve your ability to reach potential customers, online. Once you have good traffic from the right set of users that you are targeting, it is clear that the number of potential customers has increased.
We have clients who receive information from potential customers daily, even at night, or when they are traveling.
In the affiliate ways mentioned above, making a blog / website review is one of the most friendly and inexpensive ways to get started with MMO and most relevant to SEO.
Why is it related to SEO? Very easy to understand, contact the definition of SEO at this time, when you have website review for any product, you need google users to find your website and buy products through your link to you to $$ $ commission. Then, you need SEO
Vietnam SEO service, SEO delivers long term results after a period of effective, Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving
That's the reason we focus on both the aspects of SEO content.
Digital PR & Link Building
Public relation is important for building brand value of your company and we have years of experience in doing it. Our professional team handles all the digital PR work and link building activities for your business.
From organic outreaching to publishing quality content to improve your website's domain authority, we perform everything with keen focus.
Link building is a crucial process for any business and we focus on building high-quality and high domain authority links for your website to gain more traction.
Along with executing multiple SEO tactics and strategies, it's also important to measure the progress and improvise the strategy to gain more performance.
Our team of SEO professionals keep a keen eye on the overall performance and also share the progress with you. We believe in working with transparency and that's the reason we share both small and big wins your website is achieving.
SEO Viet Nam share detailed reports about the performance and keywords tracking. It helps us and you to collaborate better and achieve higher.
What is SEO and How Does It Work?
Search engines are the Yellow Pages of the new digital era.
So we’ll ask you: If people needed your product or services, would they be able to find you?
SEO solves that problem by driving the right kind of traffic to your website, both in quality and quantity — helping you win more prospects and potential new customers.
Truelogic’s own VIET SEO, Bernard San Juan, delivers an informative five-minute introduction on SEO marketing. Learn how SEO works and provides you with leverage for online success. Watch it now!
Let Us Provide the SEO Service Package for Your Business
Businesses will have varying needs, and the same applies when it comes to their SEO website services. Working with us as your SEO expert, we’ll provide you with the SEO service that fits your business’ goals and needs.
SEO Service Packages for Businesses
We combine effective SEO marketing strategies and different types of SEO services in packages that help businesses maximize their capacity to rank and be found online. We have different tiers designed for what businesses want to achieve.
Solutions Designed Specifically for You
Looking for a more customized SEO service? We can do that for you. Our team can provide a solution that goes beyond the scope of our current SEO service packages. We’ll give you the arsenal to rank and build your digital foundation.
We don’t guess, assume, or hope for the best with your SEO. We develop our SEO strategies around thorough research and scientifically-tested data. And we prove our results every time.
Some SEO companies use outdated and unproven methods. Our team of SEO specialists analyzes every aspect of your business, website, and customer base before crafting a custom strategy that’s based on hard data so we know it’s going to get you the best results.
Contact us today to see how our long-term or monthly SEO services can help you maximize your revenue.
We understand that it can be daunting to find the right SEO company.
How do you know who will get you the best results? While most SEO companies make impressive claims they can’t back up with hard data, we can prove the results we get for our clients.
And we’re so confident that you’ll benefit from our work, we don’t lock you into long-term contracts.
It was a pleasure to work with Coalition Technologies. They were really very responsive in their replies and was able to complete the things that I asked in just a few days.
I would highly recommend them for your SEO, social media, and website needs. They will surely be able to help you overcome any problems related to your business presence and sales.
When you become a Coalition client, we’ll immediately begin analyzing your website, products, business, and industry.
We want to know everything we can about all of it, good and bad. This is an important first step that helps our SEO team prepare for keyword research, link building, and outreach. We also use this information to help craft custom SEO pricing and strategies.
What SEO Marketing Services Can Do for Your Business
Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. It includes keyword research, copy optimization, link building, and much more.
SEO allows you to improve your page rankings, which increases your traffic, conversions, and revenue. The job of SEO is to tell search engines who you are, what you’re selling, and why you matter.
When done well, SEO can help you push past your competitors by making you the option thing a customer sees when they search for your products or services. However, the wrong SEO strategy can actually harm your website, drop your rankings, and lower your authority.
What Coalition Can Do for Your Business
Coalition Technologies has built an SEO company of specialists from all around the world who know how to create and implement top-performing SEO strategies.
And we don’t just assume our strategies are going to work. We’ve spent the past decade creating proprietary SEO services that are backed by scientific analysis and hard data. They allow us to stay ahead of the latest changes in the industry and get you the highest ROI possible.
We can prove our results with over 300 successful SEO client case studies and some of the most impressive growth percentages in the industry.
Take a look at our case studies and see how we’ve helped companies like Pompeii3 and Swimspot drive their revenue to all-time highs. Our goal as an SEO company is to see you have the same success.
We are a privately held division of the Internet Marketing Firm; That! Company. We specialize in unifying all of your digital marketing campaigns.
With years of experience in traditional marketing, web development, search engine optimization, pay per click advertising, social marketing, and search engine marketing, we have the industry knowledge to help you achieve your goals.
Highly Skilled SEO Company
Our team of highly skilled SEO Specialists focuses on numerous industries. Currently, our team is working on numerous in-house projects as well as work for hundreds of clients. Learn How SEO Works and about SEO Ranking Factors, as well as about our SEO campaign management processes.
We are the leading choice for Fortune 500 and Fortune 1000 companies seeking Search Engine Optimization. We serve clients in the United States, UK, Europe, and Australia.
Regardless of your size or your location, if you are interested in becoming a client please fill out the information request form on this page and we will contact you to discuss your SEO Project.
We adhere to a very high level of ethics. As a professional SEO company, we do not engage in any tactics which are unethical, considered black hat or even gray.
If you are looking for an SEO provider to perform these kinds of questionable techniques you will need to look elsewhere.
Extensive SEO Experience
Our philosophy is to develop sites with valuable content that encourage natural linking and growth.
We adopt a holistic approach that analyzes and makes recommendations for a site in terms of its search friendliness. All of our projects start with comprehensive keyword analysis, competition review, technical site analysis, and encompassing business consultation.
Once we complete your site analysis, we make the necessary changes with your approval and then embark upon a program of natural relevant link building, content creation strategy, and constant SEO site maintenance.
This process can span over a period of at least a year, and therefore our clients need to be committed to at least a year of development to bear the fruits of a concentrated SEO effort. As the idiom goes, SEO is a marathon, not a sprint.
As you explore SEOCompany, you will find useful search engine optimization information that will help you understand.
How SEO works and how to build traffic to your website if your budget doesn’t afford you the luxury of hiring an experienced SEO company. You can find a vast majority of our current SEO Industry News.
About Our Saigon SEO Fort Worth SEO Services
Wired SEO is comprised of digital marketing experts, the very best in the DFW Metroplex. We’re a Saigon SEO / Fort Worth SEO Company serving businesses across the nation.
Our team is always on top of the latest trends in the web marketing industry.